March Madness has arrived, which means you’re going to hear a lot of bracket-picking advice from all corners of the internet and the airwaves. But there are no golden rules for picking an NCAA bracket that gives you the best chance to win. Worse yet, a lot of conventional wisdom can get you into trouble.
Based on more than 15 years of data-driven research into bracket strategy, here are three common pitfalls you need to avoid to give yourself an edge in your NCAA bracket pool.
Not Picking A Team Because Of Past Tournament Performance
Recency bias is real, and it has significant implications for bracket-picking strategy. People often are scared to choose a team that has choked in recent NCAA tournaments, which can sometimes result in a top contender being an unpopular pick for reasons completely unrelated to this year’s performance.